The stack.
Every experiment in the lab runs on the same handful of tools, wired together the same way: no build steps, no servers to babysit, nothing that can't be understood in an afternoon. Here's the whole bench — and how a single five-star review travels across it.
Netlify
Serves every site and app in the lab — including this one. Deploys are literally drag a folder onto a page. It also catches form submissions (like the SMS enrollment form) without any server code.
Supabase
One service that provides the database (Postgres), sign-ins, file storage, and edge functions — small programs that run in the cloud on demand. Every experiment keeps its own isolated schema on the same bench.
Twilio
Owns the lab's phone number — a Vermont (802) line — and moves every text: approval requests out, YES / NO / STOP replies back in. Registered on the carriers' A2P rails so messages arrive reliably and consent rules are honored.
Claude · Anthropic
Does double duty. Inside the experiments, it drafts captions, classifies replies, and picks the best pull-quote from a review. Outside them, it's the tool this whole lab gets built with — including this very page.
Google Business Profile
The source of truth for customer reviews. The lab watches it through Google's official API, so the moment a five-star review lands, the machinery downstream wakes up.
Buffer
Once a post gets the YES, Buffer carries it the last mile — publishing to Facebook and the Google profile on schedule, so nothing needs to be posted by hand.
GoDaddy
Holds lawtonlabs.ai and points it at Netlify. The least glamorous tool on the bench, and the one everything else depends on to be findable.
OneDrive
Every experiment's files live in one synced folder tree — the site, the functions, the notes. No build systems, no ceremony: the folder is the source of truth, and deploying is dragging it to Netlify.
Everything is a single HTML file. No frameworks, no bundlers, no build step. Any page in the lab can be opened, read, and understood top to bottom — which is the whole point of a lab.
Cheap enough to never think about. The entire bench runs on free tiers and a few dollars a month — so experiments never die of overhead, and there's never a reason not to try something.